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How Companies Increase Revenue With Progressive Web Apps

  Mar 19, 2021   Pwa Amit Khirale
how pwa improved revenuw for these companies


PWA has set up high standards for performance in recent years. The responsiveness, ease of use, and stability has made it one of the best web design tools for creating unique and pleasurable experiences online. PWAs combine the best of web applications and mobile apps are changing the practices and guidelines of the mobile web into native app-like experiences equipped for speeding up transaction handling for mobile customers, website searches, and administration conveyance to levels that reliably outperform even the most responsive legacy sites.

Progressive web apps are relatively a new phenomenon yet we witness an increasing rate of companies that have capitalized on the extensive features and capabilities that PWA has to provide. The advantages that PWAs provide have a great impact on the digitally advanced industry giants as well as individual projects. To know more, check out why to choose Progressive web apps for your next development.

 The benefits that the major players like Twitter, Forbes, Washington Post etc, have adopted and enjoyed, shoot up like this:

  • Performance improvement by 88%.
  • Increased conversion rate by 76%.
  • Increased mobile searches by 23%.
  • Reduction in the use of device storage by 25 times.
  • Increased speed by 30%.
  • Improved installation speed by 15 times.
  • Increased average session by 78%.
  • Increased mobile traffic by 68%.
  • Lowered bounced rate by 42.86%.
  • Increased page views by 133.67%.

Progressive web apps have combined features of websites and mobile software has created an impressive user experience with increasing consumer engagement. In this article, we provide you an insight into the top 10 companies that use Progressive web apps to generate revenue. But first, let's look into why these companies are drawn towards PWAs for their business efficiency. It has been studied that PWAs have numerous advantages to offer to companies as it is:

Economical with better resource utilization

One of the advantages of using Progressive web apps to generate revenue is that it requires considerably less resources unlike other tools of its type as it has a single codebase that can be used to build a web app. Native mobile apps on the other hand need to be developed as separate codebases for apps working on various OS like Android and ios.  This in return doubles the costs and resources that are needed to build a native application. Besides, PWAs need a lot less time than other native apps which also has an overbearing effect on the cost of the application. 

Seamless offline operation

The capacity to work offline or in undermined networks makes PWAs significantly more advantageous than sites, which require an internet connection. Inherent service workers reserve significant progressive web applications' features and data consequently, which eliminates the need to download it and permits clients to get to it without a web connection. This also prevents users from abandoning their catalogs, and engage more in customer retention. 

No updating issues

With PWAs we can update automatically without letting the consumers know or rather bug them with notifications and permission requests. The main advantage behind this is that these apps get updated automatically by themselves which eliminates the need to install or download them. They thus have a new look without any human intervention.  However, new software update arrival notifications are at times sent out to customers to give them full control of the information and content. 

Rising consumer expectations

Clients have little capacity to tolerate for brands that have poor digital encounters. With a lot of decisions available to them, shoppers can undoubtedly shift to another brand if they have a disappointing experience. Companies that use progressive web apps like Pinterest and Starbucks, saw a perceptible expansion in interaction metrics. Pinterest saw a 60 percent ascend in mobile collaboration with faster page loads, while Starbucks' PWA was intended for electronic request of the executives, and is currently liked by purchasers over the local application for the coffee company.

Reduced resources and expense through streamlined coding

PWAs need just one code base to give site and mobile application like insight across gadgets and programs, which infers it needs just one group, one programming platform, one test approach, and one digital item roadmap to design, plan, make and oversee both a web and a mobile application like insight. PWAs not just eliminate the excess cost of product design, development, and support, they additionally set aside money for associations by taking into consideration quicker delivery of new highlights and bug fixes.

Read More: Top Mobile App Development Frameworks In 2021

How companies increase revenue by implementing progressive web apps

Twitter

Twitter is exploiting PWA innovation for its Twitter Lite stage. This turned into the default mobile web experience in April 2017 for anybody signing into Twitter – and that is generally 100million each day! The advantages of utilizing Twitter Lite over the customary application? All things considered, it takes up less capacity for a beginning, to be definite for the Android adaptation. It also gives huge data-usage savings. 

Twitter is one of the top 10 companies that use Progressive web apps to generate revenue. Twitter Lite PWA turned into the default mobile web experience for all clients in April 2017. Smaller media assets and reserved information converted into reduced data usage prompting an increase in the number of Tweets.

Results:

  • 3% less disk space.
  •  75% increment in the quantity of Tweets.
  • 65% increment in pages per meeting.
  • 20% decline in bounce rates.
  • 328 million worldwide client base (80% of them on mobile). 

Forbes

Another worldwide media organization that has seen the advantages of Progressive Web Apps and committed. The advantages for Forbes center around the lightning-quick loading seasons of PWAs. Their conventional mobile program experience took somewhere in the range of 3 and 12 seconds to load overall. Presently, with PWA tech introduced it's 0.8 seconds. That is an amazing improvement. Known for its pointless citations, various promotions, and moderate loading times, Forbes.com went to Progressive Web Apps for its new mobile webpage.

The Forbes site incorporates another story design called Cards which depends on the format of Snapchat Stories. Cards might be swiped through and can highlight photos, video, infographics, or tests. Besides, Forbes created Fluid, another organization for its in-house publicizing intended for quicker loading on cell phones. 

Results:

  • 0.8 seconds loading time from the range of 3-12 seconds. 
  • 43% expansion in sessions for every user.
  • 20% increase in ad views.
  • High level of visual content.
  • 100% increase in user engagement.
  • Decrease in the average size of its web pages to 30KB from 2MB.
  • Developed story formats for every kind of content.
  • Android devices get push notifications.
  •  3 times better scroll depth.

Pinterest

At the point when you consider Pinterest's UI and its plan, it is completely fit to exploit Progressive Web App technology, thus they have. Their customary mobile experience was slow, which isn't excessively amazing given the image-heavy nature of the site. Subsequently, they weren't persuading any clients to download the application or sign up. Their PWA gives them a lot quicker loading times and the capacity for clients to add it directly to their home page with no download or installation. 

Results:

  • 44% expansion in clients created promotion income.
  • 40% increment in time spent on the mobile site.
  • 60 % increase in core engagement.

Alibaba

Alibaba is the world's biggest B2B commercial center catering for makers, providers, shippers, and exporters, that use Progressive web apps to generate revenue. With 635,091 purchasers from over 150 nations,  trading on its platform and serving more than 200 nations and regions. Alibaba uses progressive web applications to bridge the gap between clients of their local application and the mobile web. Features like  "Add to HomeScreen" prompted a month to month increase in user rates in both ios and android.

Results:

  • 76% expansion in all-out conversions.
  • Increase of user rates by 14% on iOS and 30% on Android devices.

Fandango

Developers working for Fandango have a long history of agile turn of events, constant reconciliation, and weekly deliveries. Moves toward mobile UX integration started with a plan empowering Twitter clients to purchase tickets with a single tick. Additionally, the organization is trying a framework where a cell phone picture can fill in as a computerized movie ticket. 

In any case, the presentation of its beta (around a half year on the web) on the Lighthouse file could utilize some developer contribution.  In all actuality, this is mostly because of the quantity of designs (for example film banners) PWA holds the capacity to maintain a strategic distance from enormous organization payloads. 

Results:

  • 30% speed increase over the loading of its desktop site.
  • 50 % increase over its local applications for Android and iOS.
  • 100/100 for its content pressure and WebP pictures.
  • score of 17/100 for the conveyance of its first interactive page.

Flipkart

Subsequent to embracing an app-only strategy in 2015, Flipkart (India's greatest eCommerce website) went to Progressive Web App technology as a method of empowering guests to work disconnected, access the mobile web in a split second, and increment their engagement.  

Their Flipkart Lite application has multiple times lower data usage than its native versatile archetype and has created a 40% higher engagement rate among the first-run through visitors. Compared to the past mobile experience, the time spent on the site has significantly increased. 

Results:

  • 40% higher engagement rate.
  • 3 times increase in re-engagement rate.
  • 70% increase in the conversion rate for the  "Add to Homescreen" feature.
  • 3 times decrease in the data usage.

The Washington Post

In June 2015, The Washington Post with different distributors and technology company made the Accelerated Mobile Pages Project, a Progressive Web App development stage that empowers The Post to distribute more than 1,000 articles every day, with average load time of 400 milliseconds - a 88% performance improvement over their customary mobile site.

Results:

  • 88% performance improvement.
  • 23% increment in the quantity of mobile search clients.
  • Average load time increases to 400 milliseconds.
  • Article distribution increased to 1000. 

Virgin America 

Devoted to making flying good again with pristine planes, in-flight web access, leather seats, and grant winning service, Virgin America held up until 2016 to enter the mobile application environment in a commercial center where customers regularly expect a site page to load in two seconds or less. Much worse, 53% of clients surveyed by Google will abandon a mobile site if it requires over three seconds to load, wherein the normal mobile page requires 22 seconds. 

Native applications for Android and iOS followed, and with the acquisition of the organization by Alaska Airlines, Virgin America's PWA mobile website went online five months prior, contrasted with its desktop webpage and mobile application execution, separately.

Results:

  • Increase to  47% of online travel customers.
  • 30% increase in page loading speed.
  • 81/100 scores in the lighthouse index intuitive page performance.

MakeMyTrip

The MakeMyTrip.com site is an incredible illustration of PWA. India's driving travel company, that has used Progressive web apps by fetching 8,000,000 guests to their site consistently. As mobiles are turning into the most favored source for booking among MakeMyTrip clients, they built up a PWA that prompted a quick, dependable and cleaned mobile web experience.

Results:

  • 38% decrease in page loading times.
  • 160% expansion in client meetings.
  • 20% decrease in bounce rates.
  • 150% increase in traffic (with mobile traffic representing 66%).

Lancôme

Lancôme, one of the world's best luxury makeup brands wanted to game up for mobile clients when its mobile web conversion rate topped out at just 15%, contrasted with 38% for shopping baskets on its desktop site. This was essentially because of the sluggish access and transaction times for mobile visitors. Lancôme dispatched a PWA with Mobify, which reduced the ideal opportunity for each page on the site.

Results:

  • Increase conversion rates by 17%.
  • Score 94/100 on lighthouse index for performance rating.
  • 17% increase in conversion rates.
  • 15% decrease in bounce rates.
  • 84% increase in mobile visitors.
  • 53% increase in versatile meetings  on Lancôme's site.

Conclusion

PWAs are steadily gaining momentum in the online marketplace. Over the years they have been proven to be great solutions for companies that were looking to combine their native app experience with the mobile web experience.Every progressive web app development company offers several benefits to businesses hone in on discovery and retention. They have offered an increase in speed, improve customer engagement and expand conversion rate. Progressive web apps are being used in several industries like retail, entertainment, media and travel to name a few. It is their drive to improve the entire mobile experience that gets customers come back for more. 

Read More: Understanding App Development Cost : IOS Vs Android

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