Comparison Between Indian Payment Gateways

  Oct 16, 2015   Ecommerce 8606 Views
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There’s been a lot of discussion around about which is the best payment gateway to process online payments in India. With a lot of strict rules and restrictions implemented by Paypal called upon by Reserve Bank of India, it is not  much considerable for Indian merchants when it comes to running an eCommerce website.

In this post, we bring to you, the comparison table of the most popular payment gateways in India. If you are looking forward to do online sales from your own eCommerce website, do a comparison check of the payment gateways here and then decide which one to go with


CCAvenue is one of the oldest players in Ecommerce payment gateway industry of India. They offer more than 100 payment options including different types of credit cards, debit cards, internet banking, digital wallets and EMI along with an option to pay in multiple currencies like US dollars, GBP and Indian Rupees.

As per our past experience, CCAvenue takes over 4-5 weeks to activate all the payment options if your application gets green signal without any problem. The payment options like debit card and Netbanking get activated fast (within 1 week from the date of applying if you are lucky) but credit card payment option activation may take longer due to involvement of high risk and most of the payment gateways often ask for hefty documentation for credit card option activation.

Plans starting from:

Set-up fee: Rs. 0

TDR%: Credit Cards – 2.25% || Debit Cards – 1.25% || Net Banking – 2.25%

AMC: Rs 3600 which is negotiable.

Service: 8/10

User-interface: 8/10

Basic things: 8/10

More: The biggest 3rd party player in India and powers around 85% of Indian ecommerce websites. It has been in the market for around 15 years now. It offers a wide range of  payment options, around 140+. There are a  wide range of features, which are free of cost, for all the customers with the Payment Gateway. It is a good and trusted option to opt.


EBS is a popular payment gateway in India deployed by many merchants on their ecommerce website but their TDR is not pocket friendly for sure. They do not offer any free plan as per their website and the AMC of Rs. 2400 costs you which is higher than most of the other payment gateways available these days. In order to get their Starter plan, you need to shell out Rs. 9599/- as one time fees in which they offer Netbanking, Credit Card transaction and Debit card transaction  at a flat TDR of 3.75% which is comparatively higher than other options available.

User-interface: 8/10

Service: 8/10

Can be negotiated up to || Set-up fee – Rs. 4000 || 5% TDR || AMC – Rs. 2400

Plans starting from: Set-up fee – Rs. 12000 || 5% TDR || AMC – Rs. 3600

Basic things: 8/10

More: One of the good ones among the whole lot, as far as service is concerned. They are pretty accommodating & act reasonable. It has the good UI when compared to others. Competent rates. They are now my 2nd preference because lately their service levels have been falling


With leading brands like Snapdeal, Goibibo, Bookmyshow, Freecharge, Jabong and Groupon on board, PayUbiz also known as PayuIndia is one of the most promising payment gateways of India. Payu offers quite reasonable processing fee on its gateway and seems to be a good option for those who can afford to pay for its packages

The funda is quite clear- the higher you pay for the gateway, the lower TDR you pay on each transaction.
Important to mention, they have an annual maintenance charge of Rs. 2400 associated with each of their plans.

Plans starting from

Set-up fee: Rs. 6000

TDR%: Credit Cards – 4.9% || Debit Cards – 1.25% || Net Banking – 4.9%

AMC: Rs. 2400

Can be negotiated up to || Set-up fee- Rs. 4000 || AMC – Rs. 2400

Service: 8/10

User-interface: 8.5/10

Basic things: 9/10


Plans starting from || Set-up fee- Rs. 7500 || 6.5% TDR || AMC-Rs. 2400

Can be negotiated up to || Set-up fee- Rs. 5000 || 6.5% TDR || AMC-Rs. 2400

Service: 7/10

User-interface: 7/10

Basic things: 8/10

More: A reliable company and a part of Times Group. Decent UI. Responsive. For me, they can be counted as an option after EBS.


Plans starting from || Set-up fee- Rs. 15000 || 4% TDR || AMC- Rs. 3000

Basic things: 7/10

User-interface: 8.5/10

Service: 7/10

More:  IIt is a relatively new player in the market but is making doing good as far as their platform and services are concerned. They have one of the best user interfaces around, for a payment gateway. As of now, they are powering major online sites like Snapdeal, Homeshop18, ITC Hotels, Dishtv, PVR, Bagittoday.com. Considering the are still very new, the processing of all applications may take a few more days than usual.


Zaakpay’s special offer for Startups may be lucrative for people trying to launch their Ecommerce venture without having to spend hefty money for a payment gateway separately. Needless to say, there are many other PGs which can be availed for nil setup fees but Zaakpay stands apart for a little something. They give you a custom quotation of their Transaction rates depending on your business type. They have different plans for eLearning portals and websites selling consumer goods. They can also promote you on their partner website Mobikwik, if you exceed transaction volume of Rs. 10 Lacs/ month using their payment gateway.
The Annual Maintenance cost of Zaakpay PG is Rs. 2400/- applicable from 2nd year.


Citrus’s low TDR which is 1.99% + Rs. 3 Flat make it a steal deal for Ecommerce payments. There is no setup fees which you have to pay in order to get this payment gateway. This gateway comes with special mobile SDK for integration with native mobile applications.
The recurring Maintenance cost of Citrus is Rs. 4900/- per year.

Here is the list of parameters which are important for you to consider while selecting a payment gateway

1. The cost of a payment gateway

Most of the players require us to pay ‘Set-up fee’. (which ranges from 5000 to 50,000) And then they charge you a % on every transaction that happens over your e-commerce website (This is called TDR and ranges from 2.5% to 7%). TDR & set-up fee are inversely proportional to each other. They all offer multiple plans starting with low set-up fee+high TDR & others with high set-up fee+low TDR. In addition to TDR & set-up fee, they also charge you yearly Annual Maintenance Charges (AMC) which range from Rs. 1200/year to Rs. 3600/year.

2. The service & attitude

Opening a Payment gateway a/c is just like a bank a/c. It is necessary to have a good relation with the service provider. And that is possible only if the service provider provides good service. From ensuring least hassle in opening the a/c to smooth operations later on; they should be accommodating and act reasonable with an understanding attitude. Well, i guess that would be too much to ask

3. User-interface of Payment Page

This is the only tangible element of a payment gateway provider service. And YOUR customers have to interact with this page to make the payment to you. So before you sign-up with anyone, make sure they have a good & simple-to-use payment page.

4. Other Basic things

There are other important basic things which even though are taken for granted, should be cross-checked with the provider that you are considering. For example – Multiple Payment Options, Stringent Fraud Check Processes, High Uptime, Reliable company / service provider, Sandbox environment, integration API,

Once you figure out the right payment gateway provider & plan for you, half the battle is won  Then starts the real hassle to complete the loads of required paperwork. If performed at best possible speed, it shall take about 5-10 days to complete all formalities & get a payment gateway a/c. But its doesn’t end there yet! Initially, they allot you 2-3 options to collect payment & all other main options (like VISA & MASTERCARD) are activated later & may take up to a month.

So all of you planning to accept online payment on your ecommerce websites, you better start well in advance (at least 30-45 days before you actually want to start accepting it). I am not pointing-out at any provider or the lack of service. I strongly believe that everyone is doing their best they can in the given conditions & stipulations laid down by RBI.

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