Today, your website is no longer just a site on the web. It’s REQUIRED to be lead generator, a profit center and a content marketing platform.
So here we go, these are the questions that you absolutely must ask before choosing any Website Design Company:
1. How do they price their services?
You're buying a professional service, where a team of experts should be putting in time to plan, design, develop and manage your project.
2. What is their track record?
A more important question than 'how much is this going to cost?' is 'how reliable is your company?' You should be confident that you can trust the team in producing the best results for your project and that they are able to show you a return on your investment.
3. How do they measure their results?
A website is a marketing channel that should be used to foster overall business growth and boost a brand's ROI. You should have a full understanding of how an agency has increased the market value of their clients in the past.
4. What are their core services?
An agency that has the ability and skillset to effectively approach and complete all aspects of your project, including design, development, and marketing, is going to be more qualified to give you the best solutions for the results you want.
5. What are their credentials or qualifications?
You want to be sure that the agency you're entrusting your business with are respected professionals in their industry.
6. What does their operation look like?
Before getting into a relationship with a company, make sure you go visit their operation and see the people face to face who will be responsible for the success of your project.
7. How do they ensure your project is executed properly?
8. How big is the company and what is their structure?
If the team is too small, you may run the risk of delays, lack of available expertise, or even company closures. If the team is too large, you may run the risk of getting lost in a bureaucratic system, and lack of personal service or care for your project. No matter what size company you decide to work with, it's important that you feel comfortable throughout the process.
9. How do they staff individual projects?
Building a successful website takes a skilled project manager, a professional team, and concrete objectives. A proper team consists of information architects to plan the site, web designers to design the user interface, web developers to code the site, quality assurance engineers to test it, and online marketing specialists to develop and implement an efficient online marketing strategy. This team should work under an experienced project manager to ensure a successful outcome.
10. Who owns the company? Is it financially stable?
You want to give your project and the future of your company's image to a stable company that will be around well beyond your website's beta launch. Compare apples to apples. Don't compare a reputable company's prices to a guy working out of a tiny office with a 'team' halfway around the world.
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