Senior Digital Marketing Executive

We are looking for an experienced digital marketing executive to drive successful marketing campaigns.

• Establish and implement the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the organisation.
• Planning, building and monitoring the ongoing company presence on social media.
• Lead the implementation of capabilities such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Working alongside senior stakeholders, digital team, and business unit marketing leaders so as to establish a best of breed approach to use marketing technology.
• Provide creative ideas for content marketing and timely update the company website.
• Should have the ability to manage a team and also motivate them to think out of the box.
• Lead the analytics and reporting function in digital campaigns with a focus on optimisation and increasing company/brand awareness.
• Tracking the effectiveness of various campaigns and course-correcting as required.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
• Acquire insight and brainstorm new and creative online marketing trends so as to keep strategies up-to-date.
• Experience with B2C social media, Google Ad words and email campaigns, and SEO/SEM.